In today’s fast-paced digital landscape, consumers are bombarded with countless marketing messages daily. As brands vie for attention, one powerful strategy stands out: personalization. Crafting tailored experiences for customers is no longer just a nice-to-have; it’s a necessity for businesses aspiring to thrive in the modern marketplace.
What is Personalization in Marketing?
Personalization refers to the practice of customizing marketing messages and experiences based on individual consumer preferences, behaviors, and demographics. This approach can range from personalized email campaigns to product recommendations and targeted advertisements, all designed to create a meaningful connection with the audience.
Why Personalization Matters
1. Enhanced Customer Experience
In an era where consumers expect relevant and engaging content, personalization helps brands meet these expectations. By delivering tailored messages, companies can make interactions more meaningful, leading to an enhanced customer experience. When customers feel understood and valued, they are more likely to engage with the brand.
2. Increased Engagement and Conversion Rates
Personalization directly impacts engagement metrics. According to studies, personalized emails can lead to higher open and click-through rates. Customers are more likely to respond positively when they receive content that resonates with their interests and needs, driving higher conversion rates.
3. Building Loyalty and Trust
For brands, fostering loyalty and trust is essential for long-term success. Personalization plays a crucial role in building these relationships. When customers receive personalized recommendations and relevant content, they feel a stronger connection to the brand, leading to repeat business and positive word-of-mouth referrals.
4. Better Data Utilization
With the rise of big data, businesses have access to an unprecedented amount of information about consumer behavior. Personalization allows brands to leverage this data effectively. By analyzing preferences, past purchases, and browsing history, companies can create tailored experiences that resonate on a deeper level with their audience.
5. Competitive Advantage
In a crowded marketplace, differentiation is key. Personalization can set a brand apart from its competitors. Companies that invest in understanding their customers and tailoring their marketing strategies accordingly have a better chance of standing out and capturing market share.
How to Implement Personalization Strategies
1. Utilize Data and Analytics
Harnessing data is the first step to personalization. Invest in tools that allow you to gather and analyze customer information. This data will help you understand your audience’s preferences and behaviors, informing your content and marketing strategies.
2. Segmentation
Segment your audience into distinct groups based on demographics, interests, purchasing behavior, and more. This allows you to tailor your messaging to specific groups, ensuring that your communication is relevant and engaging.
3. Dynamic Content
Incorporate dynamic content into your marketing strategies. This could include personalized email greetings, product recommendations based on past purchases, or tailored ads based on browsing behavior. Such approaches make your marketing efforts feel more relevant to your audience.
4. Test and Optimize
Ongoing testing and optimization are vital in a personalized marketing strategy. Monitor your campaigns’ performance and adjust based on what resonates most with your audience. A/B testing can help determine which messages and formats work best.
5. Keep Privacy in Mind
While personalization is beneficial, it’s important to respect customer privacy. Be transparent about data collection practices and provide customers with options for opting in or out of personalization. Trust is crucial for maintaining a positive relationship with your audience.
Conclusion
In conclusion, the importance of personalization in modern marketing cannot be overstated. It’s a crucial factor in enhancing customer experience, increasing engagement, fostering loyalty, and achieving a competitive edge. By harnessing data effectively and implementing targeted strategies, brands can create a meaningful connection with their audience that not only drives sales but also cultivates lasting relationships. In an era where consumers crave personalized experiences, those who prioritize this approach will undoubtedly stand out and succeed.
In today’s world, where environmental awareness is more crucial than ever, sustainable marketing is emerging as a key strategy for brands looking to connect with conscious consumers. Sustainable marketing not only highlights a brand’s commitment to eco-friendly practices but also fosters trust and loyalty among its audience. In this guide, we’ll explore effective strategies that brands can adopt to promote eco-friendly practices while enhancing their marketing efforts.
Understanding Sustainable Marketing
Sustainable marketing is the practice of promoting products or services that are environmentally friendly, socially responsible, and economically viable. It involves aligning a brand’s mission with sustainable practices, ensuring that marketing strategies reflect these values.
Why Sustainable Marketing Matters
Consumer Demand: More consumers are actively seeking eco-friendly products. Research indicates that over 70% of consumers are willing to pay more for sustainable brands.
Brand Differentiation: In a saturated market, sustainable practices can set a brand apart. Authenticity and commitment to sustainability can attract loyal customers.
Long-term Viability: Sustainable practices contribute to the longevity of both the planet and the brand. Sustainable resources ensure that businesses can thrive well into the future.
Strategies for Effective Sustainable Marketing
1. Transparency in Communication
Be open about your sustainability efforts. Share the journey of your products — from sourcing to production to packaging. This vulnerability builds trust with your audience.
Actionable Tip:
Create an “About Us” or “Sustainability” page on your website detailing your sustainable practices, materials used, and any certifications received.
2. Eco-Friendly Packaging
Invest in biodegradable, recyclable, or reusable packaging options. Not only does this reduce waste, but it also communicates your commitment to the environment.
Actionable Tip:
Highlight your packaging choices on social media and product labels, showcasing the positive impact on the environment.
3. Collaborate with Sustainable Influencers
Partner with influencers who share your eco-friendly values. Their established audiences can help amplify your message and reach like-minded customers.
Actionable Tip:
Focus on micro-influencers, who often have a more engaged audience and can convey authenticity in their endorsements.
4. Educational Content Marketing
Produce valuable content that educates your audience about sustainability and eco-friendly practices. This can include blog posts, videos, or social media content.
Actionable Tip:
Develop a content series that discusses the importance of sustainability in your industry, providing tips that consumers can adopt in their daily lives.
5. Community Engagement
Engage with your local community through eco-friendly initiatives, such as tree planting events or clean-up drives. This not only strengthens your brand’s image but also builds relationships with your audience.
Actionable Tip:
Use social media to promote these events, encouraging your customers to participate and share their experiences.
6. Offer Sustainable Products or Services
Evaluate your product line and consider incorporating more sustainable options. This could mean adopting ethical sourcing practices, creating refillable products, or developing green alternatives.
Actionable Tip:
Feature these sustainable options prominently on your website and in newsletters, making them easy for consumers to find.
7. Leverage Social Media for Awareness
Utilize platforms like Instagram, TikTok, and Facebook to share your journey towards sustainability. Use engaging visuals and storytelling to captivate your audience.
Actionable Tip:
Create a dedicated hashtag for your sustainability efforts to encourage user-generated content and community participation.
Measuring the Impact of Sustainable Marketing
To ensure your sustainable marketing efforts are effective, track key performance indicators (KPIs):
Engagement Rates: Monitor likes, shares, and comments on sustainability-related content.
Sales Metrics: Analyze changes in sales for eco-friendly products versus non-sustainable products.
Customer Feedback: Gather insights through surveys or reviews focusing on your sustainability initiatives.
Conclusion
Sustainable marketing is not just a trend; it’s a holistic approach that aligns a brand’s mission with the values of its consumers and the planet. By implementing these strategies, brands can effectively promote eco-friendly practices while connecting deeply with their audience. In doing so, they not only contribute to a healthier planet but also pave the way for future growth and evolution in a conscientious market. Embrace sustainability today, and watch your brand flourish in the ecosystem of tomorrow.
In today’s saturated marketplace, where consumers are bombarded with advertisements and promotional messages every day, storytelling emerges as a powerful tool for brands. When brands weave narratives that resonate with their audience, they move beyond mere transactions to create meaningful connections. Let’s explore the transformative impact of storytelling in branding and how it can elevate consumer engagement.
The Emotional Hook
At its core, storytelling taps into emotions. When brands share stories, they create a relatable context that resonates with consumers. For instance, think of how memorable commercials are often not about the product features but about the emotions they evoke—joy, nostalgia, or inspiration. By connecting on an emotional level, brands can foster loyalty and trust, turning one-time customers into lifelong advocates.
Crafting Authentic Narratives
Authenticity is key in storytelling. Consumers today are more discerning; they can quickly spot inauthenticity. Brands that share their origins, values, and mission can build a stronger connection with their audience. Take TOMS Shoes, for example. Their “One for One” story—where every pair purchased funds a pair for someone in need—resonated deeply, attracting customers who not only want stylish footwear but also wish to contribute to a greater cause.
Personalizing the Brand Experience
Storytelling allows brands to personalize the consumer experience. By aligning stories with customer experiences, brands can create content that feels tailor-made for their audience. This personalization enhances relatability, compelling consumers to engage more deeply with the brand. For example, Coca-Cola often uses storytelling to highlight individual stories from around the world, reinforcing the sense of community and connection.
The Role of Social Media
Social media platforms have revolutionized how stories are told and shared. Brands can now reach a global audience almost instantaneously, allowing stories to spread organically. Interactive content such as polls, live videos, and user-generated stories can further augment this engagement. For instance, Airbnb encourages hosts to share their unique stories, enriching the brand narrative while fostering community engagement.
Building a Community Around Your Story
Brands that successfully implement storytelling foster a sense of community. Consumers who identify with a brand’s story are more likely to feel a part of something bigger. This not only boosts brand loyalty but also encourages customers to share the brand’s narrative within their networks. For example, Nike has built a powerful community around its “Just Do It” campaign, inspiring millions to chase their dreams while associating the brand with empowerment and resilience.
The Relationship with Content Marketing
Content marketing and storytelling go hand in hand. Brands that invest in creating compelling content—be it blogs, videos, podcasts, or social media posts—can engage their audience more effectively. This not only improves SEO performance but also positions the brand as an industry leader and trusted source of information. A well-told story can turn a simple blog post into an enriching experience that attracts and retains customers.
Measuring Success
The effectiveness of storytelling can be measured through various KPIs. Metrics such as engagement rates, shares, comments, and conversion rates can indicate how well a story resonates with consumers. Tools like Google Analytics and social media insights can help brands gauge the impact of their storytelling efforts, allowing for continuous improvement and adaptation.
Conclusion
In a world where consumers crave connection and authenticity, storytelling stands out as a vital strategy for brands looking to engage their audience. By crafting compelling narratives that resonate emotionally, brands can not only differentiate themselves but also cultivate lasting relationships with their customers. Embrace the power of storytelling, and watch how it transforms your brand into a beloved household name.
Are you ready to harness the power of storytelling for your brand? Start creating authentic narratives that connect with your audience today!
In today’s digital landscape, understanding the buyer’s journey is essential for any business looking to enhance its marketing strategy. By mapping out the stages your customers go through, you can effectively meet their needs and tailor your marketing approach. This guide will help you unpack the buyer’s journey and provide actionable insights for optimizing your marketing efforts.
What is the Buyer’s Journey?
The buyer’s journey is a framework that outlines the process customers go through before making a purchase. It typically consists of three stages:
Awareness Stage: The potential buyer realizes they have a problem or need.
Consideration Stage: They research and evaluate different solutions.
Decision Stage: The buyer is ready to make a decision and choose a product or service.
Understanding these stages allows you to create targeted content that resonates with your audience.
Stage 1: Awareness
In the awareness stage, your prospective customers are just beginning to recognize their challenges. The goal here is to provide valuable information that speaks to their pain points. This is where content marketing shines.
Tips for the Awareness Stage
Create Informative Blog Posts: Write articles that answer common questions or concerns related to your industry.
Utilize SEO Best Practices: Optimize your content with relevant keywords to help your audience find you easily.
Leverage Social Media: Share engaging content that directs your audience to your website or blog.
By focusing on exceptional, informative content, you can position your brand as a trusted resource.
Stage 2: Consideration
Once potential buyers are aware of their needs, they enter the consideration stage. Here, they actively research their options and weigh them against each other.
Tailoring Your Approach
Offer Comprehensive Guides or eBooks: Create in-depth resources that outline the various solutions available.
Webinars and Workshops: Host informational sessions that showcase your expertise and allow potential customers to engage directly.
Comparison Charts: Help buyers evaluate their options by providing clear and concise comparisons of your offerings versus competitors.
At this stage, it’s all about establishing credibility and guiding your prospects closer to a decision.
Stage 3: Decision
In the final stage, buyers are ready to make a purchase. Here, the focus is on converting leads into customers.
Strategies for the Decision Stage
Testimonials and Case Studies: Share success stories from satisfied customers to build trust.
Clear Calls to Action: Make it easy for potential buyers to take the next step, whether it’s signing up for a trial or making a purchase.
Limited-Time Offers: Create urgency by providing time-sensitive deals that encourage immediate action.
At this stage, transparency and reassurance are key to closing the deal.
Tailoring Your Marketing Approach
Understanding the buyer’s journey is just the beginning; the real power lies in tailoring your marketing strategy to each stage. Here are some overarching strategies to consider:
Personalized Content: Use data analytics to understand your audience’s behavior, and create personalized content that meets their specific needs.
Multi-Channel Engagement: Don’t limit your audience to one platform. Engage with potential buyers through various channels like email, social media, and your website.
Feedback Loop: Continuously gather feedback to refine your approach. Use surveys or direct communication to understand what resonates well with your audience.
Conclusion
Unpacking the buyer’s journey is crucial for tailoring your marketing strategy. By catering your content and engagement strategies to the distinct needs of each stage, you can guide potential customers seamlessly from awareness to decision. The result? A more engaged audience and ultimately, increased sales.
Implement these strategies today, and watch your marketing efforts not only reach but resonate with your target audience.
This is a tutorial and a guide to help you make an informed decision and also help you move your site from Shopify to WordPress (self-hosted) with little or no help.
Every Dropshipper knows best to use Shopify when starting their store because with five clicks you have a full-fledged store without actually writing a code which is quite refreshing.
What is Dropshipping?
Drop shipping is selling products with your price while the product delivery is taken care of by the supplier. So you don’t have to spend much starting up because you need your store and a few dollars to buy your first product immediately you make a sale.
Simply, selling products without holding an Inventory.
The Products goes from the Product Supplier to your Buyer Automatically while you take your profit.
Every Dropshipper needs a Web store where your customers can see the products you are selling, and your website needs to be of standard, beautiful and easy to navigate because you are trying to build trust; no one is willing to give out their money to someone they don’t know really.
Which where you need an Online Store, and there are different platforms to run an E-commerce Store like;
Woocommerce (WordPress)
Shopify
BigCommerce
OpenCart
Magento
But out of this options, Shopify and Woocommerce (WordPress) are the most popular and guess what, I have used both and with my experience as a Website Designer with over 6years of experience I can categorically guide onto the next big thing for your Web Store.
What is Shopify?
Shopify is an Online Store Platform that you can use to design your Online Store.
It has all the tools you’d need to set up a successful store because everything is managed In-house.
With few settings and 5minutes of work, you can have your store ready with a Payment processor all connected and managed in one central dashboard.
But with Dropshipping you will need to import your products and these days almost every Dropshipper uses Aliexpress because products are cheaper there compared to other Big E-commerce sites.
Now, you need to select products and understandly you might want to import 100 – 1500 products to your store, which is where Oberlo comes in.
There are different Apps on Shopify that can be used to import products from Aliexpress, but Oberlo is the most used.
With Oberlo you can run a Dropship business in few clicks because they take care of lots of things from:
Importing your Products
Editing the Price and Product Descriptions
Editing the Picture of the Products (removing watermarks etc.)
Order your Products
Track Orders too.
So Oberlo does an excellent job in helping you run an automated drop ship store.
But Oberlo is exclusively on Shopify which means you can’t use it on WordPress or any other site.
You might have different reasons for wanting to move from Shopify to WordPress, but I guess one of the reasons can be linked to:
Subscription payment for Both Shopify and Oberlo
You are limited to what you can do on your store
You cant reuse your website files on other website platforms, so you are Stuck on Shopify.
It merely means Zero freedom, because if you decide to pause your website subscription for just a Month, then you lose your website, your products all your data which are problems you won’t face with a WordPress Store, a WordPress website/store is limitless in features and flexibility.
What is WordPress (Woocommerce)?
WordPress is a Content Management System that works out of the box as a blog, but it is mighty.
WordPress can be used for a lot of things from a Full Business Website, An Online Store, A Listings Directory, and many more.
A WordPress site can be designed in minutes with Premium themes and Plugins with most of them Drag and Drop.
Plugins are used to extend the functionality of a WordPress site, and an example is Woocommerce.
Woocommerce is one of the Plugins that can be used to create a store on WordPress, it helps you create a full-fledged store and with it new updates you can set it up within minutes and even have it connected to your Stripe or Paypal account or even both.
Since Woocommerce is virtually Shopify on WordPress with Steriods, it also has modules or Addons to extend its functions further; you can even run a Subscription business on WordPress.
How I Moved a Dropship Store with Over 200 products to WordPress (Woocommerce).
Since Oberlo is not compatible with WordPress or any other site for that matter, I had to look for a way to migrate a Dropshipping Store with over 200 products; I can’t copy the products one by one you know.
So I had a lot of goals for this, and I will list them below;
Move all post and pages from Shopify to WordPress
Move all the Products to Woocommerce with there Image (No information loss)
Connect them to Aliexpress using a Similar Plugin to Oberlo for Woocommerce
Make it more Powerful than a Shopify Store.
I will show you step by step on how I did it.
I started with getting a Web host and domain and I recommend either Bluehost or Siteground they are the best.
All I have to do now is to Install a WordPress Site which I quickly did in 2 clicks with Softaculous (It comes with your Bluehost Shared Hosting plan).
Then I moved on to getting a suitable WordPress theme, I could have chosen one of the Free WordPress themes on the WordPress theme store, but I prefer a Premium Woocommerce theme because I want the best for my Store in security, designs, and flexibility.
I got one for $39 on Themeforest, and Yes Premium themes make it easy to build a website, it came with Built demos and also additional Premium plugins to make it easy for me to develop my Store.
I went on to Install Woocommerce Plugin on my WordPress site, and then the main work starts.
After setting up my Woocommerce, I had to choose the best Plugin to migrate my website easily from Shopify to WordPress, and I got one called Import Shopify to WooCommerce – Migrate Your Store from Shopify to WooCommerce.
S2W –Import Shopify to WooCommerce help you to import data from Shopify to WooCommerce easily. With only two steps, your Shopify store data will be imported included store settings, shipping zones, taxes, pages, blogs, coupons, customers, products, orders. The plugin uses Shopify API key to transfer data from Shopify to WooCommerce store directly; your data is kept private.
It also gives you unlimited Imports, which means you can import as many Products as possible with all there data in just a few clicks.
Then after I imported the Products I needed a Plugin that can connect my sites to Aliexpress and make my whole Dropshipping easy ( a Plugin that works like Oberlo), there were various Alternatives like;
Ali2Woo
AliDropship
WooDropship
Shopmaster
Ezusy
I made my mind to choose only a Plugin I had to pay for Once and have it to be mine forever ( I left Shopify because of Subscription payment, heck I can’t do the same on WordPress. Am Free).
I decided to either go for AliDropship or Ali2Woo but when I looked at the cost and features that Ali2Woo gave I had no choice than to go with Ali2Woo because a license cost $40 while AliDropship more than double.
Ali2Woo plugin allows you to easily import any AliExpress products directly into your WooCommerce store and ship them directly to your customers – in only a few clicks.
You can start your AliExpress dropshipping business as well using affiliate programs (AliExpress Portal or Admitad). They even help you migrate from some of the alternatives above to there Plugin.
Some of its Features are Listed below;
Import any Products from Aliexpress
Import Products Variations like Colour, Sizes, Materials
Import Aliexpress Shipping Methods and show them on your site Frontend
Filter Aliexpress Content
Customize products; you can edit Images, Product Description, and many more.
Auto Update Price and Inventories
It has a Built-in Image Editor to remove Watermarks and add any text you so wish.
Automate Order fulfillment and Tracking
Import Product Reviews and many more cool features
Now, after installing the Plugin, I had the problem of connecting the products I already imported from Shopify to the Ali2Woo Plugin so that I can enjoy all the cool features of Ali2Woo Plugin.
Another reason for me deciding to use Ali2Woo is because: I contacted AliDropship support, and also Ali2Woo Support and AliDropship told them how I need to connect my products to either of there plugins, but only Ali2Woo told me it was possible.
When I contacted the Ali2Woo Plugin support staff, I was told I only need to Populate the External Id field under the A2W data tab with the correct Aliexpress Product SKU and then their Plugin will do the rest of the heavy lifting for me.
The Plugin I used in Importing the products do import SKU, but the SKU imported were not the Aliexpress SKU’s but Shopify SKU’s for each product.
So I was in a dilemma, I contacted Oberlo support staff, and I was told there is no way I can get the correct SKU’s unless I Click on each product inside the Oberlo App then Click on the Button Below which will then lead me Aliexpress where I can get the SKU I need.
Then I was in a state of despair because it means I have to open over 200 product pages of Aliexpress products to get SKU codes and also edit over 200 Products on Woocommerce, I guess you can guess my reaction to this.
SKU of every aliexpress product is always at its URL, check the image below for a pointer.
Then my mind went to a fantastic plugin that allows me to edit Woocommerce Product in Bulk i.e. I can edit Over Products on the same page. I was so happy because it meant I have been able to cut my work in half.
AND Shopify to Woocommerce Plugin IF am migrating my products from Shopify for $29
and I have spent a total of === $230.4.
To set up and have my Shopify Store for a Year while only $95.46 will only be the recurring cost for another 365days.
While Shopify lowest plan which does not contain all the features you need will have you coughing out over $348/year WITHOUT Oberlo, which is compulsory if you want to have a Dropshipping Store. Oberlo for a year goes for another $358.8/year adding up to over 700 bucks for a year.
You can see it is not as cost effective as a WordPress site with Woocommerce where you have all the freedom and even have more sites using your host.
If you are also busy you can get all this tools, host, themes and get a web developer/designer to set it up for you, so you won’t need to get your hands dirty with too many clicks *winks*
Please tell me if you will switch to WordPress (Woocommerce), become a WordPress Fan Today and also share your experience with both Platforms WordPress (Woocommerce) and Shopify.
If you also have any other guide you are looking towards, please tell me, and I will create a blog post on it for you.
There are way too many people in internet marketing today that think running ads are enough to drive traffic and conversions to your store
Here is the brutal truth about generating leads & Sales through paid traffic:
62% of small businesses feel like their Ads are failing
You are paying for ads that aren’t providing a return, which means you are just throwing away time and money.
No one wants to be throwing money at ads that don’t work. What good is such a massive pool of customers if you can’t successfully reach them?
Thankfully there are ways to solve a problem. You don’t have to be part of that 62%.!
AdsCrisp is a brand-new tool on the market that promises to change all that
It is a smart way to start driving traffic and sales to your online Business
You might be wondering that there are so many tools in the market that promises the same thing but never deliver any real results.
What if I told you that AdsCrisp is using the same strategies and mediums which Rockstars like Gary Vaynerchuk, Russell Brunson, Tai Lopez are using to drive traffic and sales to their businesses.
Yes, you guessed it right!
They are using Video Marketing to sell their stuff online.
AdsCrisp helps you to achieve the same results by leveraging similar techniques and strategies.
The unique benefit of AdsCrisp is that it helps you create Video Ads that convert
They have proven to convert templates which you can directly use on your blogs, stories, pages, and every placement you can think of!
Moreover, you can just easily drag and drop images and music to your videos.
Critical Benefits of Adscrisp Ad Creator:
Get rid of Inconsistent Results
You will now stop wasting money on ads that don’t convert.
It will be easy for you to put the right thing in front of your audience
3 to 4 figures of easy sales with 60 seconds of effort.
Attention-grabbing
Unlimited music library
Unlimited stock image library
How you can make money using AdsCrisp?
You can easily pocket $100 / Day by selling video ads to local/online business owners.
Run Video Ads to build a list and promote offers
Promote your products
Promote affiliate offers
Who can use AdsCrisp?
AdsCrisp is most suited for small business owners, freelancers, independent internet marketers, marketing agencies who want to drive traffic to their product/ service and have consistent sales. If you are hungry for some extra income, then you will be glad to know that we will provide exclusive license to use AdsCrisp for client work, offering Video Ad creation services, with the ability to create unlimited Video Ads which you can sell and keep all the profits!
They also give you proven to convert templates that you can directly use in your Business. Along with that, you can use 1000+ images, music ready to be deployed on your video ads.
Conclusion
If you want to leverage Social media + Video Ads, then this is the perfect product you should be looking for. It will easily help you grow your sales and bank account, and 1.6 Billion active users are waiting to see video ads like these. It’s software from the future.
You also get (4) Bonuses when you get Adscrisp from me today
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These guidebooks include step by step beginner friendly process to set up your first ad campaign on all these seven social media platforms.
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From choosing the headlines that grab attention to descriptions that urge customers to take actions. We have devised the perfect recipe for the perfect ad copy that will convert.
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Starting a blog can be to make money or because of a passion but even if you are starting a blog for fashion there is nothing bad in you making money with it.
There are different way of starting / building a blog and i will tell you about different way to start and also make money while blogging.
There are steps you need to follow to get a good blog built first before you can “blog and make money” and they are listed below:
[lwptoc]
Choose a Niche
The First step on starting a blog is choosing a Niche, a Niche is the focus of your blog and what it is all about. It is always easy if you choose a Niche you have passion for, so it will be easy to update your blog. A Niche is a Topic you feel you can handle or write about.
It is always good to pick a Niche that is Profitable and that you Enjoy talking about..
Some Niches you can go for are Food, Technology, Health , Clothing.
Choose a Sub Niche
After choosing a Niche the next step is for you to choose a Sub Niche. After choosing Food as your Niche you cant talk about all Food, you cant talk about all aspect of Food, covering Food Prepation can be a Sub Niche, Blogging about Food News can also be a Sub Niche.
Essentially, you have to also pick a sub niche that is Profitable. You shouldn’t blog about what people are not interested in knowing about.
Choose a Name and Domain Name
Choosing a Name can be an easy task or it might take you days to get a good name idea for your blog.
There are different rules in picking a good name and domain name for your blog but it also depends on you.
Necessarily, all the rules can be broken down into few nuggets for you:
Choose an Easy to remember name
Choose a name that reflects your Niche
Choose a name that is not too long, short domains are easy to remeber
Choosing a Blogging Platform, Domain and Hosting Registrar
This time there is luxury of choosing what platform you want to host your blog depending on your choice
Choosing a Blogging platform is just a choice you have to make that depends on various things, think about how you want your blog, now and future. You also have to pic a platform that has Zero to No learning curve to use as beginner and most of all Cost effective.
There are many Blogging Platforms you can start your blog on and some are listed below and why you should use them:
WordPress.org WordPress.org is the world’s most popular blogging software. Started in 2003, WordPress now powers more than 30% of all websites on the internet. Note: It’s easy to confuse WordPress.org with WordPress.com, which is a blog hosting service mentioned later in this list.You need to have a domain that would cost you 10$ or less depending on your registrar and also get a web hosting that will cost you $3 – $7/month. See my guide on how to buy a Domain for $1 , You can also buy your Web Host from either Siteground or Bluehost; both of them are good host and I use both of them and recommended them too and no one as ever had problems with them.
When you use wordpress.org you have all the rights on your blog, you can easily migrate it to another host, you can design it easily and you can add more websites to it, No restrictions and that is why it is callled Self-hosted.
WordPress.com
This a sister to wordpress.org but this a managed version of wordpress.org where WordPress is setup for you on a host and it is managed by WordPress.com. There are some limitations to it too.WordPress.com offers a basic blog hosting service for free. You can purchase additional options like a custom domain name, additional storage, and other premium services.Started in 2005 with a goal to bring WordPress experience to a larger audience, WordPress.com is a good blogging site for users who don’t want the advanced features of self-hosted WordPress. Your blog url will be yourname.wordpress.com unless you buy a domain name from them or another registrar.
Blogger
Blogger is a free blogging service by Google. It offers a quick and easy way to create a blog for non-tech-savvy users.Blogger is one of the earliest blogging platforms in existence. It was first launched in 1999 by Pyra Labs. Later in 2003, Google acquired Blogger and redesigned it as the product we know today. Right now you can buy a domain and use it for your blog. Your blog posts are easily ranked too because it is a google product and they also provide free templates that you can edit with HTML and use for your blog WHILE you can also buy Premium templates also to use too.
Tumblr
Tumblr is a little different than other blogging platforms. It is a microblogging platform with social networking features including following other blogs, reblogging, built-in sharing tools, and more.Tumblr is free to use. You can use a custom domain (purchased separately) for your Tumblr blog, and there are also third-party themes and apps available to purchase.
Joomla
Joomla is an open source software content management system, just like WordPress.org. It’s also a self-hosted solution, which means you will need a domain name and web hosting to use it.While the process of creating a blog in Joomla is similar to WordPress.org, the Joomla dashboard is not as straightforward and simple as WordPress.First released in 2005, Joomla now powers over 2 million websites on the web.
Joomla is free but you will need a domain (about $14.99/year) and hosting (usually starting from $7.99/month) to use it. If you use SiteGround, then you can get started for $3.95 per month, and you will get a free domain. You will also need a template though there are free themes in the marketplace but you can get more.
Wix Wix is a hosted platform to build websites. It offers an easy way for small businesses to build a website using drag and drop tools. You can also add a blog to your website by adding the Wix Blog app.Wix.com was founded in 2006 as a platform where anyone could create their own stunning website with no coding skills required. It has currently over 110 million users across the globe.The basic Wix website builder is free. With a free Wix account, you’ll get a Wix subdomain that looks like this: https://username.wixsite.com/example.However, you can add a custom domain for $4.50/month. Their premium plans start from $8.50/month and go up to $24.50/month.
Design your Blog (Logo, Site Designs and Colour Scheme)
After selecting a platform you need to do a Logo Design for your Blog, you use a free design tool like Gimp to design your logo or you can just hire a Freelancer to design a professional logo for you while you go on and setup the rest. Select a Professional Logo Designer from Fiverr .
You also need to select a colour scheme and complementing colours for your blog. The logo designer can help you pick out a colour but pick a colour that goes with your niche.
The main part is designing of your blog, if you choose the Self Hosted option and have a blog on Bluehost or Siteground then you can get a Premium theme which is suited for Blogs.
One of the Best themes providers for Blogs are Mythemeshop and Themeforest when you get a theme from Mythemeshop you are assured of support and updates.
Most themes have demo install which will help you install the theme and also do the setup.
Create Social Profiles , Connect your Site to Analytics and Submit to Search Engines.
This is one of the mighty last steps for your blog, you need to create a social presence for your blog , connect your site to analytics and also submit your site to search engines.
Creating Social Presence is necessary to build your Blog SEO and also make it easy for social media users to get through to your site. Some social media account you can create are Facebook Page, Instagram Profile, Pinterest Account, Twitter Account etc it depends on the one you want to manage and your Niche.
Connecting your site to Analytics is one of the basic steps necessary for your Blog growth, and how do you know people are visiting your website and where they are coming from except from Analytics. One of the best Analytics service is Google Analytics. With Google Analytics you will be able to monitor your website Views, Devices used, Locations, Duration and more.
Submitting your Site to Search Engines is a way of telling Search Engines to crawl/ visit your website thereby they can index your site and when someone search for a keyword relating to your blog , your website will be among the search results and you get Free Traffic.
Starting a Blog is a good thing but setting it perfectly with little stress is the best.
If you have any questions please endeavor to ask below in the comments box and I will surely answer to the best of my knowledge.
How to Blog and Make Money ( Start a Blog make Money)
You can monetize your blog in different ways and they are listed below:
1. Adverts
2. Sponsored Post
3. Affiliate Referal
Adverts
You can make money by having adverts placed on your blog and one of the best advert network is Adsense and you get paid every month when you reach a threshold of $100.
Sponsored Post
When your blog starts having significant amount of readers, you might be approached by different Companies and Individuals that you should write a review on there product, sometimes they give you the content and sometimes you might need to write it yourself and you get paid for putting there content on your blog and depending on various conditions like your traffic, the company you can be paid up to $1500 per post.
Affiliate Referal
When writing different articles on your blog, your readers might be interested in one equipment or another that you are using and they might ask you to send them where you bought them and you can send your own afiliate link. You can also write a post on a product and get affiliate commission through it. Read More about Making money online here
Domain Name Finder ( First Step to Choosing a Domain Name)
Starting a website can be a very cumbersome process. As you might have no idea where to start from or you have a lot of ideas, and no one seems right and as you know domain names must be memorable, unique and meaningful.
Then what after you searched for a domain name, and you find out someone or some domain registrars have bought it have purchased it and hiked the price.
In this article, I will make it easier for you again by giving you free and easy to use domain generators that will help in your domain name suggestions.
Please know that domain generators are artificial intelligence so they might not be right all the time, you can click here to learn how to get a domain for $1 and tips in selecting the best domain names.
This is one of the best domain name generators around. Enter your keyword, and it will generate a lot of great domain name ideas for you. Click on any domain name to view details or complete your registration by following the instructions. It is blazingly fast which helps you search through more domain name ideas in less time.
Some domain name generators will give various fields and things to do before you get results/domain name you are looking for, Name Mesh is not one of them. You just need to type two or three keywords relating to the domain you are looking for, and the generator gives you a variety of available domains under different headings “common, new, short, similar and fun”. It is quite easy to use.
IsitWP gives a blazing fast and instant domain name finder tool. You start by entering a few keywords or brand name, and it will provide you with a ton of domain ideas using a variety of combinations. You can start a new search, adjust or click on show more results to view even more great domain name ideas.
Domain Wheel is another excellent domain name generator that lets you find good domain name ideas. They also combine their search with random thoughts, names that sound similar to your search, rhymes with your search, and some other random thoughts.
Shopify is an online store creator known mostly for dropshipping and it’s known to offer free tools for its visitors and customers, and one of the free tools is Business Name Generator, and it is a perfect tool too. There isn’t much different between this tool and others but it is quite Fast.
It might not look attractive in layout as normal modern tools but dont let it fool you as it has ton of features that other tools simply lack which include but not limited to the ability to set suffixes, prefixes, plurals, and hyphens
Name stations are much more than a domain name finder, its a community. Plus searching for domain names, you can also create a content and crowdsource name suggestions. So don’t worry you won’t get only automated results but also smart inputs from people
Panabee is very beautiful which matters to some people. It features include a list of related terms, checking social media usernames e,g facebook, twitter, etc.
There have been some hearsay or confirmed truth among online entrepreneurs that name finders record your searches and then use that data in the future to purchase certain domain names they think they could resell at a higher price. Whether it is gospel truth or blatant lie, nobody really knows lol. However, Namesmith doesn’t make you speculate as they promise not to share your data nor sell it. Your keywords and domains are safe.
DomainsBot is super great domain name finder in one aspect which is notifying you when a domain name that as been purchased is nearing expiration. This gives the power to mark certain names and possibly claim them if they do end up expiring.
